When Willie sutton,a famous American bank robber in the early 2oth century was asked why he robbed banks, he famously replied, ‘because that’s where the money is’.

Willie’s reasoning underlys a very cool way to extort money from the internet.   It’s called  by various names: ‘the google cash sniper method’, ‘the leech’, etc. and has been offered before as a quick way to make money online as an affiliate marketer by several online marketing experts.

The simple idea behind it is to specifically target an internet searcher precisely at the moment when he has selected what he wants to buy and he has his credit card at the ready.  It is proven way to  generate fast cash and recurring streams of passive income. A successful sniper site can be making profit literally in days, and you could establish a whole network of sniper conversion pages online over a peried of days and weeks.  

However, like all things that sound too good to be true, the Google cash sniper technique, while it can be very effective, is not the easiest thing in the world to do successfully.You just need to have the knowlege of how and why it works, and to have the right tools and techniques at your disposal.

When you consider that 99% of internet searches are simply for information, it makes sense to target only those people who are really looking to buy something.  It’s particularly important to target those who may have already decided exactly what they want to buy, but are at the point of looking for confirmation, a better deal or a better supplier.

Consider how people do internet searches:

1. First, most people start by looking for general solutions to a problem or need
2. Second, they go through the process of narrowing available choices to the best ones for them
3. Third they are likely to make the final choice on what they need, which could be just information, or it may be an actual product they want to buy.
4. Then, they may be looking for final confirmation before they take the final buying step.

Thus, perhaps the most effective time to capture the buyer’s attention with your website or ad is when he is most ready to buy during the final confirmation phase. In this way, you’ll be able to intercept, leech or snipe the opportunity to sell so long as you put a really good sales or conversion page in front of them.   So, sniping success requires these key elements:

• A great money channel sniping target that is keyword specific
• A place to snipe from, your top ranked website or blog
• The weapon, your compelling conversion copy
• The ammunition, your unique selling proposition

See Cash Sniper Review for an example of a well constructed sniper site.